The Amazing Selling Machine (ASM) is, in the words of its co-founder Matt Clark, “…a training program and live event teaching entrepreneurs how to build real, fast-growth businesses selling physical products by leveraging the power of Amazon.”

The program, co-developed by Matt Clark and Jason Katzenback, costs $3,497 to up-front buyers and 4 payments of $997 to installment buyers. In exchange for that $3.5-$4K, buyers receive the following:

  • An 8-week online training
  • Single admission to a 3-day live event in Las Vegas
  • 1 year access (renewable subscription provided after 1 year) to tools for building and growing an Amazon business
  • Lifetime membership to the Amazing Selling Machine community and forum

So here is the URL:

…. and here are some REAL user reviews …..

Product Selection

ASM has been criticised as being quite general in its training especially around product selection and there are reports of students not selling well.

I know a lot of products people are selling using the ASM system, and I monitor their inventory, a lot are complete duds, for example someone is selling kitchen measuring spoons for about $13, has over 700 in inventory and has not sold 1 in over 2 weeks, this is fact not idle speculation, that a lot of people like to post. Congratulations, you can make money using this system but making the right choice of product to sell is a very big part of getting it right, sounds like you made a good choice, the training in the course was way too general leading people to make poor product choices.

I purchased this program back in March and after spending several months on research, identifying products, and interacting with manufacturers, came to the conclusion that not all that glitters is gold. Don’t get me wrong, the program does offer some good information, but it really glosses over the amount of additional cost that it takes to get anything off the ground. The tutorials offered are not detailed enough to warrant the high price. I am now trying to figure out a way to obtain at least a partial refund from them.

I also signed up and studied this stuff (ASM) full-time, realized I could not afford to spend those extra dollars on inventory and marketing, so I did get a refund. While I like the two ASM course leaders, I agree with James Boyd… the video content was sparse, and many questions were not answered on Facebook or the ASM Forum by course leaders or their staff. Course participants did try to answer and offer options to those with questions, but how would one know if those answers were correct?

LESSON: When it comes to FBA, product selection is THE key element to success. This should threfore be where most of  the effort should be directed… keyword analysis / amazon BSR analysis and competition analysis / same for Ebay.

Amazon Fees

One of the problems with the ASM course is they started out suggesting you could sell an item for $7 and do well, obviously they had not done the math and quickly changed it to $9 after a few days, even at $9 Amazon are taking 42% in fee’s, after product and shipping costs you would be lucky to make 2 bucks net profit.

LESSON: You must look at how the Amazon Fees will affect the profit you make on each sale. Aim to sell products over £12 to £15 to make a decent return.

What about Product Promotion?

As promised, here is my 90 day ASM review:

As previously stated, it took me a little longer than normal to get my product up and running. I’ve only been live for about a month now, maybe a little less. It looks like I’m going to make about $500 my first month in net profits. Nothing to write home about but that can’t really be blamed on the system.

Basically all I have done up to this point is the initial research, sourcing the products and getting them listed on Amazon and in my FBA inventory. I have not had the time to do any of the promotional work. My second product just went live yesterday so up to now, I have only listed one product. To me, it shows a lot of promise if I’m making $500 a month off of one product by just listing it and doing nothing else.

I have come to the realization that I can’t do all of the promotion myself so I have hired some outsourcers to help me with that. It looks like I will only need them for a month per product and I will have everything completed since most of it is all up front work. If you have a decent amount of spare time, you could do it yourself and not need to outsource it but my situation is different.

I will come back and give another review after I have implemented all of the promotional and traffic building work. Hopefully the next review will report more impressive numbers.

LESSON: You can get away with just listing the product as long as you have selected the right product. If you are short on time you can even outsource product promotion. Clearly there are mixed reports about the effectiveness of the promo tools and software that come with the ASM course. They do at least offer this as part of the package and the cost of these tools can be significant.  If you are a complete beginner at this sort of stuff, having it there in one package with training on how to use it seems like a sound strategy, but there may be a risk that Amazon/Google will take an unfavourable view if it detects promotional activity it does not approve of.